This Privacy Policy describes the principles and practices that apply to the collection and use of personal information (defined below) AlleraCard (“Alleraelite”, “AlleraCard”, “Allera Card” “we” or “us” or “our”) collects from or through www.alleraelite.com (“Website”) or other sources from individuals (“user” or “you”). This Privacy Policy applies only to information collected by Alleraelite from users of our Services and visitors to our websites.
Please read the following carefully to understand how we will collect, use, and maintain your personal information. It also describes your choices regarding the use, access, and correction of your personal information.
Alleraelite organizes and provides efficient means to access and receive updates regarding your contacts, and to share your own information with your contacts.
We may use a user’s personal information to understand how to better market our products to that user;
Definitions and background
For ease of use of this document, the following terms will have the specific meaning provided below:
"Device" means a computer, laptop, desktop, smartphone, tablet, and any other similar equipment that is used for online activities.
"Personal Information" means information that identifies an individual or that, when combined with other information available to the data holder may allow identifying an individual with reasonable certainty.
"Promotion" means a survey, contest, webcast, or promotion that we organize alone or in cooperation with a business partner.
"Registered User" means an individual who has provided contact information in order to receive content from Alleraelite, such as a newsletter or an offer for a special discount for a product, or as part of the purchase of a product.
"User" means an individual who uses the Website. A User can be an individual who merely explores the Website or a Registered User.
"Website" is the website www.alleraelite.com.
Scope and Consent
This Privacy Policy applies to the information that we collect or receive from users of the Website; and any individual with whom we interact through telephone, correspondence, or electronic communications, newsletters, interviews, surveys, contests, or promotions.
By using our Website, you are consenting to the processing of your information by or on behalf of Alleraelite as set forth in this Privacy Policy. Your continued use of the Website or continued interaction with us after we have notified you of a material change in our Privacy Policy in accordance with the Updates section below will be deemed an acceptance of these new terms.
What information do we collect and how
We collect personal information in a variety of ways:
If you visit our Website - We collect information about your device. This information is automatically provided by your browser. This may include device information (type of device, operating system version, unique device identifier, browser type, version, and mobile network information) or log information (IP address, smartphone identifier, screen resolution, and referring domain).
If you become a registered user - We require users to submit contact information if they wish to purchase products or services from the Website, receive our newsletter or other information, or participate in a Promotion. In this case, the user becomes a "Registered User."
If you purchase a product or service from the Website - We may collect contact information, such as name, phone number, email address, payment information, and shipping address from individuals who purchase products online.
If you purchase a product for delivery to a third party - If you purchase a product for delivery to a third party (e.g. as a gift), we also collect the contact information and shipping address of that third party. If you provide us with the contact information and shipping address of an individual to whom you want to send a gift, you represent and warrant that the individual does not object to our collection of his/her personal information for the purpose of delivering the Alleraelite product or service to him/her.
If you contact us - We may keep a record of your contact information and correspondence, the purpose of your contacting us, and our interaction with you if you contact us for any purpose.
Cookies - We may collect information through cookies and other technologies, such as information about a user's online activity, the pages of our Website that the user visited, the search terms used, and any link or advertisements on which the user clicks. For more information, please see the Cookies and Other Technologies section.
Other sources - We may obtain personal information from affiliated entities, business partners, publicly available databases, and other independent third-party sources and add it to our contact database for marketing and sales purposes to combine it with other information that we have collected or obtained otherwise.
How we use personal information
Our primary goals in collecting personal information are to assist users in completing the purchase of our product or services; to interact with our users, such as providing information about our new products or services; to better understand the individuals who are interested in our products or services, so that we can find more efficient and effective ways to respond to their questions and inquiries, and market our products to them. The more we know about your interests, the better we can communicate with you, anticipate your needs and communicate with you in a productive and enjoyable manner. This interaction may occur in several different ways:
All Users - We use personal information to provide our users with access to the public areas of our Website and information about our products. We may also use personal information about our users to communicate with them, respond to their questions, or as otherwise described at the point of collection of information.
Registered Users - If you have registered on our Website, we will use the information that you provide in order to complete the purchase of our products or services; ship a product in accordance with your instructions, manage your Registered User account, and give you access to the special service or document that you requested. We will assume that you are interested in our products or services, and may send you periodically additional information and news. You have the right to opt out from receiving any future communications. See our User's rights section.
Gift Recipients - If you are the recipient of a gift that is purchased from our Website, we will use your personal information to deliver the gift that has been purchased for you. Once the delivery is complete, we may continue interacting with you, to ensure that you are able to use the gift and to make you aware of other Alleraelite products or services that may be of interest to you. You have the right to opt out from receiving any future communications other than administrative communications that are related to the delivery of your gift.
Correspondence -We may use your correspondence, contact information, email address, and any information that you provide in your messages, to respond to you.
Marketing and Business Development - We may use your contact details to solicit feedback from you, including through surveys. We may also use your personal information to estimate how likely you might be to become a customer, to send you marketing communications and promotional material; or to provide you with information about our promotions, and our other products.
If you demonstrate an interest in a particular product or service, such as by affirmatively clicking on a link about the product or service, and we have your contact information, we may follow up and send you an email or initiate communication with you about this product. You have the right to prevent future interactions with you. See our User's rights section.
Investigations - We may use personal information to prevent or investigate potentially prohibited or illegal activities, or to enforce the Alleraelite Website Terms of Use.
Analytics - We may aggregate personal information and usage data in order to obtain statistical information, such as to calculate the percentage of users who have a particular zip code or telephone area code. We also use the aggregated information to understand how our Website is used, for research and/or product development, for example, to measure interest in, or monitor the use of any product or promotions that we provide through the Website, to improve these products or promotions, and for the technical administration of the Website.
With whom we share personal information
From time to time, we may disclose personal information to third parties, as follows:
Business Partners - We may team up with other companies ("business partners") to offer certain promotions, jointly sponsor and promote such promotions, and develop sub-sites or separate websites that are used for promotion. If you decide to participate in one of these promotions, the personal information that is collected from the relevant subsite will be collected by both Alleraelite and the business partner(s) participating in the promotion. We will use that information in accordance with this Privacy Policy, and our business partner will use it in accordance with its own privacy policy. Please note that we do not control the privacy practices of our business partners.
Service Providers - We may engage certain third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, storage, database management, credit card processing, shipping, fraud prevention, business analytics, chat, website analytics, website optimization, lead scoring, retargeting, direct marketing campaign and the sending of newsletters, or similar services.
We will share your personal information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your personal information.
To Defend or Enforce our Rights - We may use or share personal information to protect Alleraelite or protect the Website, to establish or exercise our legal rights, respond to a breach of our Website Terms of Use, when we believe it is appropriate to protect the property and rights of Alleraelite or a third party, the safety of our company, our customers or others, to investigate, prevent, take action against, or stop any fraudulent, illegal, unethical, or legally actionable activity, in connection with our Website, or other products the Alleraelite Website Terms of Use, or other agreements.
Business Transfers - If any or all of the assets of Alleraelite are acquired by, or merged with those of another entity, or in the unlikely event of a bankruptcy, we may disclose, share or transfer some or all of our user's personal information to or with this entity in preparation of the transaction, as part of the due diligence, or after the transaction has been consummated, so that the successor entity can continue providing our services to our users. If the recipient of the personal information has personal information practices that do not meet the substance of this Privacy Policy, you will be given the opportunity not to continue to use the Website.
Compliance with Laws and Third Party Requests - Alleraelite cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to the government or law enforcement officials or private parties as we, in our reasonable discretion, believe necessary or appropriate to respond to and defend against legal claims, respond to legal processes (including a facially valid subpoena, warrant, court order or other legal processes), or otherwise as required by law. Please note that we may not be able to notify you of a request for the disclosure of your information as described above because doing so might be prohibited by law, because doing so would jeopardize an investigation into illegal or fraudulent activity, or because we do not have your contact information.
Aggregate Information - We may prepare reports, market analyses, and trend analyses that are based on the compilation of data that Alleraelite has collected. These reports do not contain specific user information, but only aggregate information regarding a group of users. Data aggregation is a process in which data is gathered and expressed in a summary form for purposes such as statistical analysis, in order to obtain information about a particular group based on specific variables. This aggregated information is used for industry analysis, demographic profiling, and other purposes.
Cookies and other technologies
We use cookies and other technologies as described below to gather information about the users of our Website, in order to know what information is or might be of interest to them. All personal information collected through cookies is processed in accordance with this Privacy Policy.
Cookies - Some cookies are managed by us, and others by our service providers, such as when we display advertisements on third parties websites. These cookies are used for a variety of purposes. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your Internet browser’s “help” file.
The use of cookies by our partners, affiliates, tracking utility companies, or service providers is not covered by our privacy statement. We do not have access to or control over these cookies.
Some cookies enable services that you have specifically asked for, while other cookies are used to remember the choices you made (for example, the size of the font, or the language you prefer) in order to make it easier for you to use our Website when you return.
Other cookies collect information about how users use our Website, for example, which pages they visit most often, or how long they stay on a particular page.
Finally, other cookies are used to collect information about your perceived interest in our products so that we can arrange for advertisements regarding these products to display on other sites that you visit on the Internet. This way when you visit other sites that display advertisements, the advertisements that you see are more relevant to you.
When users visit the Website, we may store a number or code in their browsers using one or several cookies to remember their visit. This unique number or code identifies a browser on a specific computer. Browsers may be associated with demographic information, such as gender or age range, based on the other websites that were visited by that browser.
Tags - Our Website site may also use tags (also known as clear gifs, pixel tags, or Web beacons), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a webpage.
We use tags to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, and to improve Website performance. We also may allow our service providers to use tags to analyze visitor traffic and actions on our Website and to help us understand which pages are more attractive to Users, or which emails have been opened by recipients. This helps us measure the effectiveness of our content and other offerings.
If you have any other questions about cookies and other technologies, please visit http://www.allaboutcookies.org/ or http://networkadvertising.org/ or contact us as indicated in the How to contact us section below.
User's rights
Right not to provide information - You can choose not to provide us with any personal information. However, if you wish to obtain access to certain content, ask us a question, initiate a transaction, or take advantage of certain features of the Website, you may be required to provide certain contact or other Personal Information, as indicated in the relevant form.
Right to block cookies - You can choose to block cookies. To do so, please review the Cookie and other technology sections. Please note that if you refuse to accept cookies from this Website, you will not be able to access certain portions of the Website.
Right to object to new uses of your Personal Information - If at any time we wish to disclose, or use your personal information in a way, or for a purpose other than as described in this Privacy Policy, we will give you the opportunity to choose (opt-out) whether your personal information may be used for a purpose other than the purposes that are set forth in this Privacy Policy before the changes become effective.
Right to know about third-party marketing - We do not currently share your personal information with third parties for their direct marketing purposes. If at any time we wish to disclose, or use your personal information in a way, or for a purpose other than as described in this Privacy Policy, we will give you the opportunity to choose (opt-out) whether your personal information may be disclosed to a third party.
Right to block marketing communications - If you no longer wish to receive marketing information or communications from us or from our affiliates entities, you can unsubscribe from our distribution list by following the unsubscribe instructions provided in the communications that you receive from us or by requesting us to make such changes by contacting as indicated in the How to contact us section.
Accessing, Changing, or Deleting Personal Information - If you are a Registered User of the Website, you may update or correct the information you provided to us by logging into your account and making the applicable changes or by requesting us to make such changes by contacting as indicated in the How to contact us section. We will respond to requests for access as soon as possible.
Data Retention
We will retain user information for as long as the user account is active or as needed to provide services to the user. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us as indicated in the How to contact us section.
Please note, however, that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We will respond to requests for access as soon as practicable.
Security
Alleraelite employs administrative, physical, and electronic measures designed to protect your information from unauthorized access, loss, misuse, disclosure, alteration, and destruction. While we do our best to implement security measures, we do not guarantee that our safeguards will always work.
When we need to transfer information out of our firewall, we use industry-standard technological means to protect personal information while in transit through the Internet. We use encryption and a comprehensive authentication protocol to provide reasonable security when transmitting sensitive information (such as credit card information). However, please remember that no security system on the Internet is perfect.
Limitation of liability
We exercise reasonable efforts to safeguard the security and confidentiality of your personal information; however, transmissions protected by industry-standard technology and administered by humans cannot be guaranteed to be secure. We will not be liable for unauthorized disclosure of personal information that occurs through no fault of Alleraelite including, but not limited to, errors in transmission, access to your account by anyone other than you, uses of your user ID and password by a third party, your failure to comply with your security obligations, and the unauthorized acts of Alleraelite’s employees.
Links to social media networks and other third-party websites
This Privacy Policy addresses only the use and disclosure of information that we collect from you through the Website or through our interaction with you. Our Website may contain links to other websites or to social media features, such as the Facebook Like button. These other websites may place their own cookies or other files on your computer, collect data, or solicit personal information from you. These features may collect your IP address, and which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Site.
The fact that we link to social media networks or other websites is not an endorsement, authorization, or representation of our affiliation with these third parties. We do not exercise control over third-party websites. These other websites follow their own rules regarding the use or disclosure of the personal information you submit to them. Your interactions with these other websites and/or features are governed by the privacy policy of the company providing them. We recommend that you read the privacy policies or statements of these other websites.
Our policy toward children
The Website is not directed to persons under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without their consent, he or she should contact us as indicated in the How to contact us section. If we become aware that a child under 13 has provided us with personal information, we will remove such information from our files.
Disputes
If you have any concerns or claims with respect to our Privacy Policy, please contact us as indicated in the How to contact us section. We will investigate and attempt to resolve any complaints and disputes regarding our use and disclosure of personal information.
If the complaint or dispute cannot be resolved through our internal process, the dispute will be resolved in accordance with the Dispute section in our Terms of Use.
Updates
This Privacy Policy may be updated from time to time in order to reflect changes in our practices. We will notify you of any material changes by posting the new Privacy Policy on the Website and will obtain the necessary consents as may be required under applicable law if we seek to collect, use or disclose personal information for purposes other than those for which consent has been obtained.
Except as stated above, all changes will apply to the personal information that is already collected, and to personal information that is collected after the effective date of the revised policy. If any proposed change is unacceptable to you, you will have the right to terminate your account with us. You are advised to consult this Privacy Policy regularly for any changes.
How to contact us
If you have any questions, comments, or complaints about this Privacy Policy or our use of your personal information, please use this form: Contact Us